Problems today are so complex that analytic thinking alone doesn’t lead to solutions. Times of great change call for new solutions and new alternatives.
The design approach provides a mindset in which creativity and analytic thinking are combined, through which information and ideas are arranged, decisions are made, situations are improved and knowledge is gathered and applied to problem solving.
The design approach changes the way problems are tackled. Instead of a process of convergence and choosing the best solutions from that process, the design approach revolves around divergence and creating new solutions, starting with a thorough understanding of the problem.
Through our academy offerings we evoke new mindsets.

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